Project: Portfolio website, blog
Year: 2011 Link: http://www.dariocuci.com
Concept: Luca Banchelli & Martin Menzel
Design: Luca Banchelli
Programming: Martin Menzel
Task: Develop a brand website for Dario Cuci, presentation of his current fashion consultant projects
Approach: Less web elements & more elegance
Creation: A one-page website for the portfolio and a blog.
Dario Cuci’s fashion photos are elegant, grotesque and sexy.
The website was therefore designed with the right atmosphere and amount of space in mind.
Dario’s blog combines two things: Dario’s knowledge of current trends and better usability on the web. Since early 2011, his blog has been reporting on fashion photography and fashion scenes. Dario Cuci is now listed in first place in Google’s search results.
Task: To create a visually attractive website that defines Pep Gay’s work into the Fashion Make Up business.
Approach: Reach new limits in terms of webdesign in order to impress and surprise any kind of target group.
The challenge of designing a website for such a creative Make-Up artist was obviously something to be considered in a first glance. Nevertheless the project itself was also a chance to create a visual experience based in a colorful color scheme and elegant lay-out.
The main idea was to focus all attention into the photos of the artist under a minimalistic kind of design. After all, this project received all kinds of recognition among web-awards as well as some web design books, magazines and design blogs.
Task: Relaunch the Paseo website
Challenge: Implement the design template and develop a blog layout
Approach: HTML5 for typography, two separate content management systems for the site and the blog – MODx and WordPress
Paseo Marketing – ModX CMS Search engine optimization is Paseo’s core competence. The first choice of editorial system was therefore ModX.
The website should look modern and elegant, but still be highly optimized for search engines.
Paseo not only twitters, but also reports on current affairs in the field of SEO. We created the design for the blog and integrated it into the Paseo website.
Task: Relaunch the website for 2011
Challenge: Harmonize illustration, typography and CMS
Approach: Independent content blocks
The idea behind the betapitch should presented as simply and clearly as possible. At the same time, the details of the start-up program needed ample space. The solution lay in content blocks. Each topic can be illustrated in a single content block.
The betapitch was created in a highly digital environment.
Thomas Weyres consciously added a contrast with illustrations.
The betapitch is open to any kind of start-up.
Task: iPhone-optimized edition of Xmade in Italy microsite
Challenge: Translate the magazine’s luxury character to the iPhone
Approach: 3D animations matched to the brand personality, presentation of the magazine with excerpts from articles
45° inclinations are characteristic of the design of Xmade in Italy. That’s why they had to be part of the iPhone edition too. We deliberately broke with the conventions of typical iPhone websites and twisted body text and menus by an angle of 45°.
With 3D rotations we adapted the navigation to fit the size constrictions of the iPhone in a one-page layout.
Project: iPhone app & microsite
Year: 2010 Status: offline
Design and concept: Aimone Bonucci
Programming app: Olaf Menzel
Programming web: Martin Menzel
Task: In a playful manner, teach users how to sort waste properly for recycling.
Approach: Adaptation of the original Rifiutometro concept for the iPhone
The Trashometer works a bit like a gaming machine and explains which items belong in which recycling box – almost in passing by. The concept was implemented as an iPhone app and as a mobile website.